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A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
van Laer, Tom; de Ruyter, Ko; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10010059719
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In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
van Laer, Tom; de Ruyter, Ko - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-175
Persistent link: https://www.econbiz.de/10008427702
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Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism
Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 39 (2012) 4, pp. 663-687
Persistent link: https://www.econbiz.de/10010052226
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Integrating marketing and information services functions: a complementarity and competence perspective
Nakata, Cheryl; Zhu, Zhen; Izberk-Bilgin, Elif - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 700-717
Persistent link: https://www.econbiz.de/10009263504