//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Redirecting our communication...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
99
Language
All
Undetermined
94
English
5
Author
All
Schultz, Don E.
89
Schultz, Don
10
Kitchen, Philip J.
6
Kim, Ilchul
4
Schibrowsky, John A.
4
Peltier, James
3
Peltier, James W.
3
Bailey, Scott
2
Block, Martin
2
Block, Martin P.
2
Grindem, Chris
2
Han, Dongsub
2
Kerr, Gayle
2
Patti, Charles
2
Raman, Kalyan
2
Schultz, Heidi F.
2
Timothy, Alan
2
Baines, Paul
1
Brioschi, Edoardo T.
1
Cole, Bill
1
Davis, John
1
Dev, Chekitan S.
1
Gambetti, Rossella C.
1
Griffin, Abbie
1
Gronstedt, Anders
1
Hayman, Dana
1
Johnson, Craig R.
1
Keys, Brand
1
Kitchen, Philip
1
Li, Tao
1
Macdonald, Emma
1
Naik, Prasad A.
1
Passikoff, Robert
1
Pilotta, Joseph J.
1
Price, Reg
1
Raman, Kaylan
1
Rapacz, Deb
1
Reilly, Martin
1
Srinivasan, Shuba
1
Zahay, Debra
1
more ...
less ...
Published in...
All
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
12
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing communications
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of business research : JBR
2
Marketing research : a magazine of management and applications
2
Business marketing
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Indian business research
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Organizations and markets in emerging economies
1
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
59
Other ZBW resources
13
USB Cologne (EcoSocSci)
12
RePEc
7
BASE
1
Showing
1
-
10
of
99
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009959051
Saved in:
2
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10010147645
Saved in:
3
Simultaneous Media Experience and Synesthesia
Pilotta, Joseph J.
;
Schultz, Don
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10006499606
Saved in:
4
Integrated Marketing Communications in U.S. Advertising Agencies
Schultz, Don
;
Kitchen, Philip J.
- In:
Journal of advertising research
37
(
1997
)
5
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006525015
Saved in:
5
Maintenance person or architect? The role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-569
Persistent link: https://www.econbiz.de/10008708341
Saved in:
6
IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip
;
Schultz, Don
- In:
Journal of marketing communications
15
(
2009
)
2
,
pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
Saved in:
7
The evolution of IMC: IMC in a customer-driven marketplace
Schultz, Don
;
Patti, Charles
- In:
Journal of marketing communications
15
(
2009
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10008270451
Saved in:
8
An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle
;
Schultz, Don
;
Patti, Charles
;
Kim, Ilchul
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 511-548
Persistent link: https://www.econbiz.de/10008112557
Saved in:
9
LOSING ATTITUDE: ACCOUNTABILITY IS DRIVING THE USE OF BEHAVIORAL DATA
Schultz, Don
- In:
Marketing research : a magazine of management and …
7
(
1995
)
4
,
pp. 8-15
Persistent link: https://www.econbiz.de/10007138884
Saved in:
10
BEST PRACTICE - Integrated marketing communications - How to maximise IMC potential.
Schultz, Don
;
Macdonald, Emma
;
Baines, Paul
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2012
),
pp. 44-46
Persistent link: https://www.econbiz.de/10010043972
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->