Narrow search
Showing 1 - 10 of 18
Cover Image
Large-change forecast accuracy: Reanalysis of M3-Competition data using receiver operating characteristic analysis
Gorr, Wilpen L.; Schneider, Matthew J. - In: International journal of forecasting 29 (2013) 2, pp. 274-281
Persistent link: https://www.econbiz.de/10010087833
Cover Image
Results on the Standard Error of the Coefficient Alpha Index of Reliability
Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 294-301
Persistent link: https://www.econbiz.de/10006876990
Cover Image
Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
Cover Image
Trade Promotions: A Call for a More Rational Approach
Zerrillo, Philip; Iacobucci, Dawn - In: Business horizons 38 (1995) 4, pp. 69-76
Persistent link: https://www.econbiz.de/10006214137
Cover Image
OPINION: CUSTOMER SATISFACTION FABLES
Iacobucci, Dawn; Grayson, Kent; Ostrom, Amy - In: Sloan management review 35 (1994) 4, pp. 93-96
Persistent link: https://www.econbiz.de/10006338027
Cover Image
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De; Odekerken-Schröder, Gaby; Iacobucci, Dawn - In: Journal of marketing 65 (2001) 4, pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
Cover Image
HBR CASE STUDY: THE QUALITY IMPROVEMENT CUSTOMERS DIDN'T WANT
Iacobucci, Dawn - In: Harvard business review : HBR 74 (1996) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10005989627
Cover Image
Consumer Trade-Offs and the Evaluation of Services
Ostrom, Amy; Iacobucci, Dawn - In: Journal of marketing 59 (1995) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10005997287
Cover Image
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276