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Improving market orientation: the theory of constraints-based framework
Gupta, Mahesh C.; Sahi, Gurjeet Kaur; Chahal, Hardeep - In: Journal of strategic marketing 21 (2013) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10010139192
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Revisiting internal market orientation: a note
Sahi, Gurjeet Kaur; Lonial, Subhash; Gupta, Mahesh; … - In: The journal of services marketing 27 (2013) 5, pp. 385-403
Persistent link: https://www.econbiz.de/10010162209
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A perusal of extant literature on market orientation : concern for its implementation
Kaur, Gurjeet; Gupta, Mahesh C. - In: The marketing review 10 (2010) 1, pp. 87-105
Persistent link: https://www.econbiz.de/10009853166
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Consumers Behavioral Intentions Toward Self-Service Technology in the Emerging Markets
Kaur, Gurjeet; Gupta, Sangeeta - In: Journal of global marketing 25 (2012) 5, pp. 241-261
Persistent link: https://www.econbiz.de/10010104518
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Internal market orientation in Indian banking: an empirical analysis
Kaur, Gurjeet; Sharma, R.D.; Seli, Nitasha - In: Managing service quality : MSQ ; an international journal 19 (2009) 5, pp. 595
Persistent link: https://www.econbiz.de/10008316356
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Voyage of marketing thought from a barter system to a customer centric one
Kaur, Gurjeet; Sharma, R.D. - In: Marketing intelligence & planning 27 (2009) 5, pp. 567-614
Persistent link: https://www.econbiz.de/10008316520
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Exploring customer switching intentions through relationship marketing paradigm
Kaur, Gurjeet; Sharma, R.D.; Mahajan, Neha - In: The international journal of bank marketing : IJBM 30 (2012) 4, pp. 280-303
Persistent link: https://www.econbiz.de/10009978984
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Business Orientation of Indian Consumer Banking
Kaur, Gurjeet; Gupta, Shruti - In: Global business review 13 (2012) 3, pp. 481-508
Persistent link: https://www.econbiz.de/10010030158
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Improving the weakest link: A TOC-based framework for small businesses
Gupta, Mahesh; Chahal, Hardeep; Kaur, Gurjeet; Sharma, Ramji - In: Total quality management & business excellence : an … 21 (2010) 8, pp. 863-884
Persistent link: https://www.econbiz.de/10008436750
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Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balking
Kapur, P.K.; Aggarwal, Anu G.; Kaur, Gurjeet; … - In: International journal of technology marketing : IJTMkt 5 (2010) 3, pp. 234-250
Persistent link: https://www.econbiz.de/10008884801