Improving market orientation: the theory of constraints-based framework
Year of publication: |
2013
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Authors: | Gupta, Mahesh C. ; Sahi, Gurjeet Kaur ; Chahal, Hardeep |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 4 (1.7.), p. 305-322
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