Improving market orientation : the theory of constraints-based framework
Mahesh C. Gupta, Gurjeet Kaur Sahi and Hardeep Chahal
| Year of publication: |
2013
|
|---|---|
| Authors: | Gupta, Mahesh Chander ; Sahi, Gurjeet Kaur ; Chahal, Hardeep |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 4, p. 305-322
|
| Subject: | Marketingmanagement | Marketing management | Engpass | Bottleneck | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776276