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ECONIS (ZBW)
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PHYSICIAN FEES AND PROCEDURE INTENSITY: THE CASE OF CESAREAN DELIVERY
Gruber, Jon
;
Kim, John
;
Mayzlin, Dina
-
1998
Persistent link: https://www.econbiz.de/10006991385
Saved in:
2
Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims
Kardes, Frank R.
;
Kim, John
;
Lim, Jeen-Su
- In:
Journal of business research : JBR
29
(
1994
)
3
,
pp. 219-224
Persistent link: https://www.econbiz.de/10006744809
Saved in:
3
The Role of Affect in Attitude Formation: A Classical Conditioning Approach
Kim, John
;
Lim, Jeen-Su
;
Bhargava, Mukesh
- In:
Journal of the Academy of Marketing Science
26
(
1998
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10006153321
Saved in:
4
An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning
Kim, John
;
Allen, Chris T.
;
Kardes, Frank R.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 318-328
Persistent link: https://www.econbiz.de/10006679191
Saved in:
5
Approach and avoidance motivations in online auctions
Sivadas, Eugene
;
Kim, John
;
Holmes, Terence L.
;
Kardes, …
- In:
International journal of internet marketing and …
3
(
2006
)
4
,
pp. 318-334
Persistent link: https://www.econbiz.de/10009850575
Saved in:
6
Advertising productivity: Developing an agenda for research.
Kim, John
;
Bhargava, Mukesh
;
Ramaswami, Sridhar
- In:
International journal of advertising : the quarterly …
20
(
2001
)
4
,
pp. 431-454
Persistent link: https://www.econbiz.de/10008119381
Saved in:
7
When it's right to be "wrong" : the effects of overconfidence and planning on product performance in a dynamic environment
Simon, Mark
;
Kim, John
;
Houghton, Susan M.
;
Deng, Xiaodong
- In:
Journal of small business strategy
22
(
2012
)
1
,
pp. 21-46
Persistent link: https://www.econbiz.de/10010004975
Saved in:
8
Promotional Chat on the Internet
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10006870869
Saved in:
9
Using Online Conversations to Study Word-of-Mouth Communication
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 545-560
Persistent link: https://www.econbiz.de/10006880686
Saved in:
10
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, Judith A.
;
Mayzlin, Dina
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 345-354
Persistent link: https://www.econbiz.de/10007270435
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