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Demystifying customer brand engagement: Exploring the loyalty nexus
Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7, pp. 785-808
Persistent link: https://www.econbiz.de/10009252649
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Advancing and Consolidating Knowledge About Customer Engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-285
Persistent link: https://www.econbiz.de/10009328896
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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research
Brodie, Roderick J.; Hollebeek, Linda D.; Juric, Biljana; … - In: Journal of service research : JSR 14 (2011) 3, pp. 252-272
Persistent link: https://www.econbiz.de/10009328901