Showing 1 - 10 of 21
Persistent link: https://www.econbiz.de/10009887625
Persistent link: https://www.econbiz.de/10007982670
Persistent link: https://www.econbiz.de/10009167474
Persistent link: https://www.econbiz.de/10009995752
Persistent link: https://www.econbiz.de/10009843758
Persistent link: https://www.econbiz.de/10009848769
Persistent link: https://www.econbiz.de/10009851725
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10010147002
Persistent link: https://www.econbiz.de/10007760027
Persistent link: https://www.econbiz.de/10007761580