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The Role of Targeted Communication and Contagion in Product Adoption
Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976
Persistent link: https://www.econbiz.de/10008145161
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A Hidden Markov Model of Developer Learning Dynamics in Open Source Software Projects
Singh, Param Vir; Tan, Yong; Youn, Nara - In: Information systems research : ISR ; an information … 22 (2011) 4, pp. 790-808
Persistent link: https://www.econbiz.de/10009812923
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To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
Cho, Yoon-Na; Thyroff, Anastasia; Rapert, Molly I.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1052-1059
Persistent link: https://www.econbiz.de/10010119581
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Emotional labor's impact in a retail environment
Cho, Yoon-Na; Rutherford, Brian N.; Park, JungKun - In: Journal of business research : JBR 66 (2013) 11, pp. 2338-2345
Persistent link: https://www.econbiz.de/10010161327
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The impact of emotional labor in a retail environment
Cho, Yoon-Na; Rutherford, Brian N.; Park, JungKun - In: Journal of business research : JBR 66 (2013) 5, pp. 670-677
Persistent link: https://www.econbiz.de/10010092451
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Customers' relationship with the service firm and its sales personnel : does gender matter?
Cho, Yoon-na; Rutherford, Brian N. - In: Journal of marketing theory and practice 19 (2011) 3, pp. 325-336
Persistent link: https://www.econbiz.de/10009884979