COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Ha Eun Kim, Yoon-Na Cho and Nara Youn
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Ha Eun ; Cho, Yoon-Na ; Youn, Nara |
| Subject: | Werbung | Advertising | Coronavirus | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1927915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607899