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Pruitt, Stephen W.
17
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6
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5
Cornwell, T.Bettina
4
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3
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3
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe
- In:
Sport management review
14
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009890511
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2
Warning Flags on the Race Track: The Global Markets' Verdict on Formula One Sponsorship
Cobbs, Joe
;
Groza, Mark D
;
Pruitt, Stephen W
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10009962926
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3
Facilitating Sponsorship Channels in the Business Model of Motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-193
Persistent link: https://www.econbiz.de/10009989740
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4
Managing a sponsored brand: The importance of sponsorship portfolio congruence
Groza, Mark D
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-85
Persistent link: https://www.econbiz.de/10009836710
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5
The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10009890442
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6
The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 185-192
Persistent link: https://www.econbiz.de/10009890443
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7
Corporate bond ratings changes and economic instability: Evidence from the Korean financial crisis
Joo, Sang Lyong
;
Pruitt, Stephen W.
- In:
Economics letters
90
(
2006
)
1
,
pp. 12-20
Persistent link: https://www.econbiz.de/10006748523
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8
The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
Pruitt, Stephen W.
;
Cornwell, T.Bettina
;
Clark, John M.
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10006503563
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9
Corporate Stadium Sponsorships, Signaling Theory, Agency Conflicts, and Shareholder Wealth - Don't let the recent failures of stadium sponsors such as TWA and Enron trick you into thinking that stadium sponsorships are always a losing proposition. This analysis of stock price changes to stadium sponsorship announcements shows that some companies benefited greatly from pursuing their "Field of ...
Clark, John M.
;
Cornwell, T.Bettina
;
Pruitt, Stephen W.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 16-32
Persistent link: https://www.econbiz.de/10006507774
Saved in:
10
The Value of Winning in Motorsports: Sponsorship-linked Marketing
Cornwell, T.Bettina
;
Pruitt, Stephen W.
;
Ness, Robert Van
- In:
Journal of advertising research
41
(
2001
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10006512835
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