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Consumers' knowledge of price levels and dynamics
Luceri, Beatrice - In: International journal of business competition and … 1 (2010) 2, pp. 117-128
Persistent link: https://www.econbiz.de/10010118455
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Études - Le marketing ciblé en Italie : tendances et prévisions de développement.
Ziliani, Cristina; Bellini, Silvia - In: Revue française du marketing (2005) 203, pp. 69-82
Persistent link: https://www.econbiz.de/10007953269
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Building customer loyalty in retailing: not all levers are created equal
Bellini, Silvia; Cardinali, Maria Grazia; Ziliani, Cristina - In: The international review of retail, distribution and … 21 (2011) 5, pp. 461-482
Persistent link: https://www.econbiz.de/10009798791
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The importance of consumer characteristics and market structure variables in driving multiple store patronage
Luceri, Beatrice; Latusi, Sabrina - In: Journal of retailing and consumer services 19 (2012) 5, pp. 519-526
Persistent link: https://www.econbiz.de/10009998757
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Succes in franchising - Het belang van tranchising is de afgelopen jaren sterk toegenomen binnen de detailhandel. Het succes van een franchisevestiging zal over het algemeen afhangen van de franchisenemer, de franchisegever en de relatie tussen beide partijen.
Willigen, M.van; Reijnders, W.J.M.; Bijmolt, T. - In: Maandblad voor accountancy en bedrijfseconomie : MAB 70 (1996) 10, pp. 529-537
Persistent link: https://www.econbiz.de/10006325256
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Importance and similarity in the evolving citation network of the International Journal of Research in Marketing
Pieters, Rik; Baumgartner, Hans; Vermunt, Jeroen; … - In: International journal of research in marketing : IJRM ; … 16 (1999) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10006194006
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Consumers' Attributions of Proenvironmental Behavior, Motivation, and Ability to Self and Others
Pieters, Rik; Bijmolt, Tammo; Raaij, Fred van; Kruijk, … - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 215-225
Persistent link: https://www.econbiz.de/10007059977
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Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: MSI reports : working paper series (2003) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10009893400