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Research Note-Attention Arousal Through Price Partitioning
Bertini, Marco; Wathieu, Luc - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 236-246
Persistent link: https://www.econbiz.de/10007997085
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CASE STUDY - Do Social Deal Sites Really Work?
Bertini, Marco; Wathieu, Luc; Page Sigman, Betsy; … - In: Harvard business review : HBR (2012), pp. 139-146
Persistent link: https://www.econbiz.de/10009969314
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The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Bertini, Marco; Wathieu, Luc; Iyengar, Sheena S - In: Journal of marketing research : JMR 49 (2012) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10009830382
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CASE STUDY - Do Social Deal Sites Really Work?
Bertini, Marco; Wathieu, Luc; Page Sigman, Betsy; … - In: Harvard business review : HBR (2012), pp. 139-146
Persistent link: https://www.econbiz.de/10010011793
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HOHE PREISE DURCHSETZEN MARKETING: Auf reifen Märkten kaufen Kunden Produkte meist nur, wenn sie wenig kosten. Das muss nicht sein. Vier Strategien helfen, den ewigen Rabattschlachten zu entkommen.
Bertini, Marco; Wathieu, Luc - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10008785598
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How to Stop Customers from Fixating on Price - Paradoxically, as you battle commoditization, your best weapon may be your pricing.
Bertini, Marco; Wathieu, Luc - In: Harvard business review : HBR (2010), pp. 84-92
Persistent link: https://www.econbiz.de/10008410407
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The Asymmetric Effect of Discount Retraction on Subsequent Choice
Wathieu, Luc; Muthukrishnan, A.V.; Bronnenberg, Bart J. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 652-657
Persistent link: https://www.econbiz.de/10006645054
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Asymmetric Promotion Effects and Brand Positioning
Bronnenberg, Bart J.; Wathieu, Luc - In: Marketing science : the marketing journal of the … 15 (1996) 4, pp. 379
Persistent link: https://www.econbiz.de/10006930824
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Consumer Habituation
Wathieu, Luc - In: Management science : journal of the Institute for … 50 (2004) 5, pp. 587-596
Persistent link: https://www.econbiz.de/10006080853
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Habits and the Anomalies in Intertemporal Choice
Wathieu, Luc - In: Management science : journal of the Institute for … 43 (1997) 11, pp. 1552-1563
Persistent link: https://www.econbiz.de/10006100234