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Wathieu, Luc
18
Bertini, Marco
6
Grinstein, Amir
3
Bronnenberg, Bart J.
2
Kronrod, Ann
2
Muthukrishnan, A.V.
2
Norton, Michael I
2
Ofek, Elie
2
Page Sigman, Betsy
2
Iyengar, Sheena S
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Jing Xu, Alison
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Harvard business review : HBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Harvard-Business-Manager : das Wissen der Besten
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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OLC EcoSci
ECONIS (ZBW)
58
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15
EconStor
6
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1
The Asymmetric Effect of Discount Retraction on Subsequent Choice
Wathieu, Luc
;
Muthukrishnan, A.V.
;
Bronnenberg, Bart J.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 652-657
Persistent link: https://www.econbiz.de/10006645054
Saved in:
2
Asymmetric Promotion Effects and Brand Positioning
Bronnenberg, Bart J.
;
Wathieu, Luc
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
4
,
pp. 379
Persistent link: https://www.econbiz.de/10006930824
Saved in:
3
Consumer Habituation
Wathieu, Luc
- In:
Management science : journal of the Institute for …
50
(
2004
)
5
,
pp. 587-596
Persistent link: https://www.econbiz.de/10006080853
Saved in:
4
Habits and the Anomalies in Intertemporal Choice
Wathieu, Luc
- In:
Management science : journal of the Institute for …
43
(
1997
)
11
,
pp. 1552-1563
Persistent link: https://www.econbiz.de/10006100234
Saved in:
5
TRENDS ERKENNEN MARKETING: Lernen Sie, Konsumtrends zu interpretieren und die richtigen Konsequenzen für Ihr Unternehmen abzuleiten.
Ofek, Elie
;
Wathieu, Luc
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
10
,
pp. 8-20
Persistent link: https://www.econbiz.de/10008706478
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6
Ambiguity aversion and the preference for established brands
Muthukrishnan, A V
;
Wathieu, Luc
;
Jing Xu, Alison
- In:
Operations research, Management science : OR MS ; the …
50
(
2010
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10008713324
Saved in:
7
A Queueing Analysis to Determine How Many Additional Beds Are Needed for the Detention and Removal of Illegal Aliens
Muthukrishnan, A. V.
;
Wathieu, Luc
;
Xu, Alison Jing
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008345054
Saved in:
8
Research Note-Attention Arousal Through Price Partitioning
Bertini, Marco
;
Wathieu, Luc
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 236-246
Persistent link: https://www.econbiz.de/10007997085
Saved in:
9
CASE STUDY - Do Social Deal Sites Really Work?
Bertini, Marco
;
Wathieu, Luc
;
Page Sigman, Betsy
; …
- In:
Harvard business review : HBR
(
2012
),
pp. 139-146
Persistent link: https://www.econbiz.de/10009969314
Saved in:
10
Enjoy! Hedonic Consumption and Compliance with Assertive Messages
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009982574
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