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Harrigan, Paul
9
Ibbotson, Patrick
7
Ramsey, Elaine
7
Lee, Michael S. W.
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1
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1
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Journal of marketing management : MM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing intelligence & planning
2
International journal of electronic commerce : IJEC
1
Journal of marketing education : JME
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OLC EcoSci
ECONIS (ZBW)
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1
Journal of Macromarketing Special Issue: Anti-Consumption Research and Society
Lee, Michael S. W.
;
Cherrier, Hlne
;
Belk, Russell
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 187-189
Persistent link: https://www.econbiz.de/10010164990
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2
Anti-Consumption as the Study of Reasons against
Chatzidakis, Andreas
;
Lee, Michael S. W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10010164991
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3
How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education
Harrigan, Paul
;
Hulbert, Bev
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 253-273
Persistent link: https://www.econbiz.de/10009808081
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4
2012 Academy of Marketing conference special issue - Marketing: Catching the technology wave
Harrigan, Paul
- In:
Journal of marketing management : MM
29
(
2013
)
5
,
pp. 519-521
Persistent link: https://www.econbiz.de/10010135400
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5
e-CRM in SMEs: an exploratory study in Northern Ireland
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Marketing intelligence & planning
26
(
2008
)
4
,
pp. 385-404
Persistent link: https://www.econbiz.de/10008065382
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6
e-CRM in SMEs: an exploratory study in Northern Ireland
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Marketing intelligence & planning
26
(
2008
)
4-5
,
pp. 385-404
Persistent link: https://www.econbiz.de/10008099978
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7
Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-164
Persistent link: https://www.econbiz.de/10009965907
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8
Entrepreneurial marketing in SMEs : the key capabilities of e-CRM
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10010048540
Saved in:
9
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5
,
pp. 503-530
Persistent link: https://www.econbiz.de/10008995018
Saved in:
10
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5
,
pp. 503-530
Persistent link: https://www.econbiz.de/10008997402
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