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What 'Healthy-Living' means to consumers: Trialling a new qualitative research technique
Marsden, Paul - In: International journal of market research : JMRS ; the … 44 (2002) 2, pp. 223-234
Persistent link: https://www.econbiz.de/10006695670
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MARKETING THEORY - Help advertising evolve: Clone consumer thought-patterns - Marry computer-simulated evolution to researched brand associations: Result - A flexible tool for ad development
Marsden, Paul; Bollen, Johann - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 3, pp. 37-39
Persistent link: https://www.econbiz.de/10006782455
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Brand positioning: meme's the word
Marsden, Paul - In: Marketing intelligence & planning 20 (2002) 4-5, pp. 307
Persistent link: https://www.econbiz.de/10006972746
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Brand positioning: meme's the word
Marsden, Paul - In: Marketing intelligence & planning 20 (2002) 5, pp. 307
Persistent link: https://www.econbiz.de/10006973014
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BRAND STRATEGY - Rising to the no logo challenge - Three key trends among consumers threaten to blow traditional marketing away. The answer? Go back to core values.
Marsden, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 1, pp. 44-46
Persistent link: https://www.econbiz.de/10006770199
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Wages and employment in classical economic theory
Schneider, Michael - In: History of economics review : HER (1995), pp. 109-118
Persistent link: https://www.econbiz.de/10009923724
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Sismondi's macroeconomic model : an annotated translation
Schneider, Michael - In: History of economics review : HER (2001) 34, pp. 182-199
Persistent link: https://www.econbiz.de/10009923843
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One hundred years from today : J. A. Hobson, Imperialism: a study, London, James Nisbet, 1902
Schneider, Michael; Hobson, J. A. - In: History of economics review : HER (2002) 36, pp. 165-168
Persistent link: https://www.econbiz.de/10009923868
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Reorganisationssimulator - Umsetzung betriebsorganisatorischer Lehrinhalte in eine multimediale Plattform
Schneider, Michael; Schröder, Dana; Steimle, Ulrich; … - In: Fortschrittliche Betriebsführung und Industrial … 52 (2003) 4, pp. 160-168
Persistent link: https://www.econbiz.de/10006156395
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J.A. Hobson
Schneider, Michael; Chapple, Simon - In: Australian economic history review : a journal of … 37 (1997) 2, pp. 174-175
Persistent link: https://www.econbiz.de/10006060902