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A study of market structure: Brand loyalty and brand switching behaviours for durable household appliances
Lin, Chinho; Wu, Wann-Yih; Wang, Zhi-Feng - In: International journal of market research : JMRS ; the … 42 (2000) 3, pp. 277-300
Persistent link: https://www.econbiz.de/10006697757
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THE WEB - How Worldwide Is Marketing Communication on the World Wide Web? English over the Web may not always be the most appropriate medium for the marketing message. This research explores when English or the local language is more effective.
Warden, Clyde A.; Lal, Mengkuan; Wu, Wann-Yih - In: Journal of advertising research 42 (2002) 5, pp. 72-84
Persistent link: https://www.econbiz.de/10006508012
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Role Perceptions, Personal Traits, Lifestyles and Leadership: An Empirical Study of American, Japanese and Taiwanese Female Managers
Wu, Wann-Yih; Minor, Michael S. - In: International business review : the official journal of … 6 (1997) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10005985766
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The impacts of specificity investments on relationship learning and competence building: the supplier's perspective
Wu, Wann-Yih; Chang, Su-Chao; Wu, Ya-Jung - In: International journal of management & enterprise … 3 (2006) 3, pp. 244-263
Persistent link: https://www.econbiz.de/10006010191
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A hypermarket site selection model using the grey multi-objective decision method
Wu, Wann-Yih; Bai, Chuen-Jing; Gupta, Omprakash K. - In: International journal of logistics systems and management 2 (2006) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10006010958
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The evaluation of management competitiveness for Taiwan and Southeast Asian countries
Wu, Wann-Yih; Li, Chia-Ying; Wu, Ya-Jung - In: International journal of business performance management 7 (2005) 4, pp. 391-408
Persistent link: https://www.econbiz.de/10006014389
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Interrelationships between TMT management style, operation mode and management performance
Wu, Wann-Yih; Chiang, Chwan-Yi; Wu, Li-Chen; Kuo, Ming-Shiu - In: International journal of management & enterprise … 2 (2005) 2, pp. 159-182
Persistent link: https://www.econbiz.de/10006016501
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Experience, environment, and subsidiary performance in high-tech MNEs
Wu, Wann-Yih; Lin, Ching-Yi - In: Journal of business research : JBR 63 (2010) 12, pp. 1301-1310
Persistent link: https://www.econbiz.de/10008715754
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Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientation
Wu, Wann-Yih; Chang, Man-Ling; Chen, Chih-Wei - In: R & D management 38 (2008) 3, pp. 265-277
Persistent link: https://www.econbiz.de/10008051974
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Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119
Persistent link: https://www.econbiz.de/10008054879