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DIE MACHT DER MEINUNGSFÜHRER - MARKETING: Einige Prominente haben in sozialen Medien extrem viele Fans gesammelt. Aber können sie deshalb auch Trends setzen?
Aral, Sinan - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 6, pp. 6-11
Persistent link: https://www.econbiz.de/10010120766
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INFORMATION, TECHNOLOGY AND INFORMATION WORKER PRODUCTIVITY: TASK LEVEL EVIDENCE
Aral, Sinan; Brynjolfsson, Erik; Alstyne, Marshall Van - 2007
Persistent link: https://www.econbiz.de/10007749789
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IT Assets, Organizational Capabilities, and Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation
Aral, Sinan; Weill, Peter - In: Organization science : a journal of the Institute for … 18 (2007) 5, pp. 763-780
Persistent link: https://www.econbiz.de/10007861280
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Three-Way Complementarities: Performance Pay, Human Resource Analytics, and Information Technology
Aral, Sinan; Brynjolfsson, Erik; Wu, Lynn - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 913-932
Persistent link: https://www.econbiz.de/10009973255
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Introduction to the Special Issue-Social Media and Business Transformation: A Framework for Research
Aral, Sinan; Dellarocas, Chrysanthos; Godes, David - In: Information systems research : ISR ; an information … 24 (2013) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10010087844
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From hype to hope through science - Social influence marketing needs to adapt a more rigorous approach to strategy and execution if it is to deliver a measurable return on investment.
Aral, Sinan - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 25-27
Persistent link: https://www.econbiz.de/10010055600
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Information, Technology, and Information Worker Productivity
Aral, Sinan; Brynjolfsson, Erik; Van Alstyne, Marshall - In: Information systems research : ISR ; an information … 23 (2012) 3, pp. 849-868
Persistent link: https://www.econbiz.de/10010021962
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VIRALE WERBUNG - AUF EINEN BLICK: Wie simple Tricks helfen, viele neue Nutzer für ein Produkt zu gewinnen.
Aral, Sinan; Walker, Dylan - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 8, pp. 14-18
Persistent link: https://www.econbiz.de/10009251873
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Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1623-1640
Persistent link: https://www.econbiz.de/10009287929