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Decomposing the Sales Promotion Bump with Store Data
van Heerde, Harald J.; Leeflang, Peter S.H.; Wittink, … - In: Marketing science : the marketing journal of the … 23 (2004) 3, pp. 317-334
Persistent link: https://www.econbiz.de/10006880109
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RESEARCH NOTES AND COMMUNICATIONS - Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
Heerde, Harald J.van; Gupta, Sachin; Wittink, Dick R. - In: Journal of marketing research : JMR 40 (2003) 4, pp. 481-491
Persistent link: https://www.econbiz.de/10006649030
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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus; Gupta, Sachin; Porter, John C.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
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Do Household Scanner Data Provide Representative Inferences From Brand Choices: A Comparison With Store Data
Gupta, Sachin; Chintagunta, Pradeep; Kaul, Anil; … - In: Journal of marketing research : JMR 33 (1996) 4, pp. 383-398
Persistent link: https://www.econbiz.de/10006678318
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Competitive Responsiveness
Reibstein, David J.; Wittink, Dick R. - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 8-11
Persistent link: https://www.econbiz.de/10006878238
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Market Measurement and Analysis: The First "Marketing Science" Conference
Wittink, Dick R. - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 349-356
Persistent link: https://www.econbiz.de/10006898249
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Special Section - Market Measurement and Analysis: The First "Marketing Science" Conference
Wittink, Dick R. - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 349-356
Persistent link: https://www.econbiz.de/10006898295
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A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer
Sirohi, Niren; McLaughlin, Edward W.; Wittink, Dick R. - In: Journal of retailing 74 (1998) 2, pp. 223-246
Persistent link: https://www.econbiz.de/10006628513
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The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice
Huber, Joel; Wittink, Dick R.; Fiedler, John A.; … - In: Journal of marketing research : JMR 30 (1993) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10006690603
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Pictorial stimuli in conjoint analysis
Loosschilder, Gerald H.; Rosbergen, Edward; Vriens, Marco; … - In: Journal of the Market Research Society : JMRS 37 (1995) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10006709270