Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
| Year of publication: |
1997
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|---|---|
| Authors: | Christen, Markus ; Gupta, Sachin ; Porter, John C. ; Staelin, Richard ; Wittink, Dick R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 3, p. 322-334
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