Dangers in using market-level data for determining promotion effects
Dick R. Wittink; John C. Porter; Sachin Gupta
| Year of publication: |
1993
|
|---|---|
| Authors: | Wittink, Dick R. |
| Other Persons: | Porter, John C. (contributor) ; Gupta, Sachin (contributor) |
| Publisher: |
Cambridge, Mass.: Marketing Science Inst |
| Subject: | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | USA | United States |
| Extent: | 40 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 93-115 4 Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000876065