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Uncles, Mark D.
11
Kwok, Simon
4
Ehrenberg, Andrew S.C.
2
Goodhardt, Gerald J.
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Journal of business research : JBR
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OLC EcoSci
ECONIS (ZBW)
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Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"
Uncles, Mark D.
;
Ehrenberg, Andrew S.C.
;
Goodhardt, …
- In:
Journal of business research : JBR
57
(
2004
)
12
,
pp. 1329-1330
Persistent link: https://www.econbiz.de/10006716953
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2
Understanding brand performance measures: using Dirichlet benchmarks
Ehrenberg, Andrew S.C.
;
Uncles, Mark D.
;
Goodhardt, …
- In:
Journal of business research : JBR
57
(
2004
)
12
,
pp. 1307-1325
Persistent link: https://www.econbiz.de/10006716955
Saved in:
3
How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
Woodside, Arch G.
;
Uncles, Mark D.
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 229-240
Persistent link: https://www.econbiz.de/10006499587
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4
Classifying shoppers by their shopping-trip behaviour: A polythetic-divisive method
Uncles, Mark D.
- In:
Marketing intelligence & planning
14
(
1996
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10007001645
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5
Designing research with in-built differentiated replication
Uncles, Mark D.
;
Kwok, Simon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1398-1405
Persistent link: https://www.econbiz.de/10010121575
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6
Reply to commentary on designing research with in-built differentiated replication
Uncles, Mark D.
;
Kwok, Simon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1409-1410
Persistent link: https://www.econbiz.de/10010121577
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7
Consumer savvy: conceptualisation and measurement
Macdonald, Emma K.
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
23
(
2007
)
5-6
,
pp. 497-518
Persistent link: https://www.econbiz.de/10007901911
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8
In praise of retrospective surveys
East, Robert
;
Uncles, Mark D.
- In:
Journal of marketing management : MM
24
(
2008
)
9-10
,
pp. 929-944
Persistent link: https://www.econbiz.de/10008177551
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9
Patterns of store patronage in urban China
Uncles, Mark D.
;
Kwok, Simon
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10008162089
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10
Re-thinking brand management: The role of "brand chartering"
Macrae, Chris
;
Uncles, Mark D.
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 46-55
Persistent link: https://www.econbiz.de/10007002649
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