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Reducing the Risks of New Product Development - To avoid costly product failures, companies can integrate customers into the innovation process and ask for their commitment to purchase early on.
Ogawa, Susumu; Piller, Frank T. - In: MIT sloan management review 47 (2006) 2, pp. 65-72
Persistent link: https://www.econbiz.de/10006228674
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User-generated versus designer-generated products: A performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10010098523
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Exploring Characteristics and Motives of Consumer Innovators: Community Innovators vs. Independent Innovators
Ogawa, Susumu; Pongtanalert, Kritinee - In: Research technology management 56 (2013) 3, pp. 41-48
Persistent link: https://www.econbiz.de/10010109979
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The Hypothesis-Testing Ordering System: A New Competitive Weapon of Japanese Convenience Stores in a New Digital Era
Ogawa, Susumu - In: Industrial relations : a journal of economy & society 41 (2002) 4, pp. 579-604
Persistent link: https://www.econbiz.de/10007811234
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PROFIT‐ENHANCING KNOW‐HOW DISCLOSURE: A STRATEGIC VIEW*
MATSUSHIMA, NORIAKI; OGAWA, SUSUMU - In: The Manchester School 80 (2012) 5, pp. 560-580
Persistent link: https://www.econbiz.de/10010013135
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Does sticky information affect the locus of innovation? Evidence from the Japanese convenience-store industry
Ogawa, Susumu - In: Research policy : policy and management studies of … 26 (1997) 7-8, pp. 777-790
Persistent link: https://www.econbiz.de/10007697609