User-generated versus designer-generated products: A performance assessment at Muji
| Year of publication: |
2013
|
|---|---|
| Authors: | Nishikawa, Hidehiko ; Schreier, Martin ; Ogawa, Susumu |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 2, p. 160-167
|