The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Hidehiko Nishikawa, Martin Schreier, Christoph Fuchs, and Susumu Ogawa
| Year of publication: |
August 2017
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| Authors: | Nishikawa, Hidehiko ; Schreier, Martin ; Fuchs, Christoph ; Ogawa, Susumu |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 4, p. 525-539
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| Subject: | crowdsourcing | idea generation | user involvement | new products | customer-centric innovation | Crowdsourcing | Kundenintegration | Customer integration | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Feldforschung | Field research | Experiment | Kreativität | Creativity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743668