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Srinivasan, Kannan
53
Kekre, Sunder
8
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8
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4
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Economic and political weekly : a Sameeksha Trust publ
8
Journal of marketing research : JMR
6
Journal of marketing
2
Journal of retailing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the American Statistical Association : JASA
1
Operations research, Management science : OR MS ; the international literature digest
1
The accounting review : a journal of the American Accounting Association
1
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1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
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OLC EcoSci
ECONIS (ZBW)
147
RePEc
35
Other ZBW resources
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1
Firm Strategies in the "Mid Tail" of Platform-Based Retailing
Jiang, Baojun
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 757-776
Persistent link: https://www.econbiz.de/10009343973
Saved in:
2
Modeling Online Browsing and Path Analysis Using Clickstream Data
Montgomery, Alan L.
;
Li, Shibo
;
Srinivasan, Kannan
; …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 579-595
Persistent link: https://www.econbiz.de/10006880684
Saved in:
3
Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation - Search is a costly choice!
Mehta, Nitin
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10006889615
Saved in:
4
Reward Programs and Tacit Collusion - Cash, gift, or free trips? Selecting inefficient rewards may be strategically beneficial for firms!
Kim, Byung-Do
;
Shi, Mengze
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
2
,
pp. 99-120
Persistent link: https://www.econbiz.de/10006901396
Saved in:
5
Identifying Price Sensitive Consumers: The Relative Merits of Demographic vs Purchase Pattern Information
Kim, Byung-Do
;
Srinivasan, Kannan
;
Wilcox, Ronald T.
- In:
Journal of retailing
75
(
1999
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10006626481
Saved in:
6
Aggregate versus Product-Specific Pricing: Implications for Franchise and Traditional Channels
Desai, Preyas S.
;
Srinivasan, Kannan
- In:
Journal of retailing
72
(
1996
)
4
,
pp. 357-382
Persistent link: https://www.econbiz.de/10006632676
Saved in:
7
Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights From a Hazard Function Model With Heterogeneity
Gönül, Füsun
;
Srinivasan, Kannan
- In:
Journal of the American Statistical Association : JASA
88
(
1993
)
424
,
pp. 1219-1227
Persistent link: https://www.econbiz.de/10006638774
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8
Channel Bargaining with Retailer Asymmetry
Dukes, Anthony J.
;
Gal-Or, Esther
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
43
(
2006
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10006640827
Saved in:
9
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
Sun, Baohong
;
Neslin, Scott A.
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 389-405
Persistent link: https://www.econbiz.de/10006649036
Saved in:
10
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10006670181
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