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Rao, Vithala R.
21
Yuan, Hong
6
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4
Ding, Min
3
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3
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2
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1
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Journal of marketing research : JMR
7
Journal of retailing
5
MSI reports : working paper series
3
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2
European journal of operational research : EJOR
1
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OLC EcoSci
ECONIS (ZBW)
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1
Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach
Yuan, Hong
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10010152071
Saved in:
2
A meta-analysis of the impact of price presentation on perceived savings
Krishna, Aradhna
;
Briesch, Richard
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
78
(
2002
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10006616168
Saved in:
3
Pricing of mall services in the presence of sales leakage
Yuan, Hong
;
Krishna, Aradhna
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10008054880
Saved in:
4
Building trust to increase purchase intentions: The signaling impact of low pricing policies
White, Tiffany Barnett
;
Yuan, Hong
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
3
,
pp. 384-395
Persistent link: https://www.econbiz.de/10009988703
Saved in:
5
Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach
Yuan, Hong
;
Krishna, Aradhna
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009164532
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6
Pricing of mall services in the presence of sales leakage
Yuan, Hong
;
Krishna, Aradhna
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10008890823
Saved in:
7
Do Slotting Allowances Enhance Efficiency or Hinder Competition?
Sudhir, K.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 137-155
Persistent link: https://www.econbiz.de/10006640231
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8
Comments on Conjoint Analysis with Partial Profiles
Rao, Vithala R.
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 388-389
Persistent link: https://www.econbiz.de/10006645683
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9
A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 115-130
Persistent link: https://www.econbiz.de/10006650435
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10
RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice
Bradlow, Eric T.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 259-268
Persistent link: https://www.econbiz.de/10006662702
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