RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice
| Year of publication: |
2000
|
|---|---|
| Authors: | Bradlow, Eric T. ; Rao, Vithala R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 2, p. 259-268
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