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Design of Robust New Products under Variability: Marketing Meets Design
Luo, Lan; Kannan, Pk; Besharati, Babak; Azarm, Shapour - In: The journal of product innovation management : an … 22 (2005) 2, pp. 177-192
Persistent link: https://www.econbiz.de/10006229873
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New Product Development Under Channel Acceptance
Luo, Lan; Kannan, P.K.; Ratchford, Brian T. - In: Marketing science : the marketing journal of the … 26 (2007) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10007722124
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Incorporating Subjective Characteristics in Product Design and Evaluations
Luo, Lan; Kannan, P.K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10007987569
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Why We Do What We Do: A Model of Activity Consumption
Luo, Lan; Ratchford, Brian T; Yang, Botao - In: Journal of marketing research : JMR 50 (2013) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10010084375
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Motivations and the Intent to Study Abroad Among U.S., French, and Chinese Students
Sánchez, Carol; Fornerino, Marianela; Zhang, Mengxia - In: Journal of teaching in international business 18 (2006) 1, pp. 27-52
Persistent link: https://www.econbiz.de/10007384573
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Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers
Zhang, Mengxia; Chebat, Jean-Charles; Zourrig, Haithem - In: Journal of international consumer marketing 24 (2012) 5, pp. 304-319
Persistent link: https://www.econbiz.de/10010051503
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Do values or goals better explain intent? A cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sánchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-497
Persistent link: https://www.econbiz.de/10008818649