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Pauwels, Koen
32
Srinivasan, Shuba
10
Hanssens, Dominique M.
8
Luo, Lan
4
Ratchford, Brian T.
4
Silva-Risso, Jorge
4
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3
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2
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2
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2
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1
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MSI reports : working paper series
10
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8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
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5
Journal of retailing
4
GfK marketing intelligence review
1
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OLC EcoSci
ECONIS (ZBW)
165
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EconStor
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Design of Robust New Products under Variability: Marketing Meets Design
Luo, Lan
;
Kannan, Pk
;
Besharati, Babak
;
Azarm, Shapour
- In:
The journal of product innovation management : an …
22
(
2005
)
2
,
pp. 177-192
Persistent link: https://www.econbiz.de/10006229873
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2
New Product Development Under Channel Acceptance
Luo, Lan
;
Kannan, P.K.
;
Ratchford, Brian T.
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10007722124
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3
Incorporating Subjective Characteristics in Product Design and Evaluations
Luo, Lan
;
Kannan, P.K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10007987569
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4
Why We Do What We Do: A Model of Activity Consumption
Luo, Lan
;
Ratchford, Brian T
;
Yang, Botao
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10010084375
Saved in:
5
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10009893559
Saved in:
6
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen H.
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009893567
Saved in:
7
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10010005590
Saved in:
8
Who Benefits from Store Brand Entry?
Pauwels, Koen
;
Srinivasan, Shuba
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 364-390
Persistent link: https://www.econbiz.de/10006880106
Saved in:
9
How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
Pauwels, Koen
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 596-610
Persistent link: https://www.econbiz.de/10006880683
Saved in:
10
The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
Pauwels, Koen
;
Hanssens, Dominique M.
;
Siddarth, S.
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10006652718
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