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DOSSIER -- Gestion du sport - Marketing stratégique du sport. Le cas d'une franchise de la Ligue nationale de hockey
Pons, Frank; Richelieu, André - In: Revue française de gestion : hommes et techniques (2004) 150, pp. 161-176
Persistent link: https://www.econbiz.de/10007958759
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Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Manivet, Barbara; Richelieu, André - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 140-161
Persistent link: https://www.econbiz.de/10009869520
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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit; Richelieu, André; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 3-22
Persistent link: https://www.econbiz.de/10009869527
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If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
Richelieu, André; Pons, Frank - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 162-182
Persistent link: https://www.econbiz.de/10009869567
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The international expansion of religious organizations in Africa
Richelieu, André; Korai, Bernard - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 132-143
Persistent link: https://www.econbiz.de/10010117248
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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Branding as a communications strategy: A framework for desired brand identity
Robichaud, François; Richelieu, André; Kozak, Robert - In: The journal of brand management : an international journal 19 (2012) 8, pp. 712-735
Persistent link: https://www.econbiz.de/10009982423