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Paswan, Audhesh
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Consumer reaction to new package design
Holmes, Gary R.
;
Paswan, Audhesh
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009848342
Saved in:
2
Outshopping Through the Internet: A Multicountry Investigation
Lee, Dongdae
;
Paswan, Audhesh
;
Ganesh, Gopala
;
Xavier, M.J.
- In:
Journal of global marketing
22
(
2008
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10008172381
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3
Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
Zolfagharian, Mohammad Ali
;
Paswan, Audhesh
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10008349554
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4
Do consumers discern innovations in service elements?
Zolfagharian, Mohammadali
;
Paswan, Audhesh
- In:
The journal of services marketing
22
(
2008
)
5
,
pp. 338-352
Persistent link: https://www.econbiz.de/10008093036
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5
Do consumers discern innovations in service elements?
Zolfagharian, Mohammadali
;
Paswan, Audhesh
- In:
The journal of services marketing
22
(
2008
)
4-5
,
pp. 338-352
Persistent link: https://www.econbiz.de/10008105461
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6
Cross-Cultural Interaction Comfort and Service Evaluation
Paswan, Audhesh
;
Ganesh, Gopala
- In:
Journal of international consumer marketing
18
(
2005
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10007096444
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7
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2012
)
8
,
pp. 641-655
Persistent link: https://www.econbiz.de/10009982417
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8
Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry
Paswan, Audhesh
;
Cheng, Julian Ming-Sung
- In:
Journal of marketing channels : ... distribution …
20
(
2013
)
1
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010073002
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9
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit
;
Amos, Clinton
;
Paswan, Audhesh
;
Holmes, Gary
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10010088293
Saved in:
10
Consumer Perceptions of Service Innovativeness and Personal Control
Zolfagharian, Mohammad Ali
;
Paswan, Audhesh
- In:
Services marketing quarterly
31
(
2009
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10009266494
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