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The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Kivetz, Ran; Urminsky, Oleg; Zheng, Yuhuang - In: Journal of marketing research : JMR 43 (2006) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10006640830
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Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known
Yeşim Orhun, A; Urminsky, Oleg - In: Journal of marketing research : JMR 50 (2013) 1, pp. 111-124
Persistent link: https://www.econbiz.de/10010084370
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On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption
Bartels, Daniel M; Urminsky, Oleg - In: Journal of consumer research : JCR ; an … 38 (2011) 1, pp. 182-199
Persistent link: https://www.econbiz.de/10009133147