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Systemic Risk of SIFIs in the...
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ECONIS (ZBW)
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Identifying vulnerabilities in systemically important financial institutions in a macro-financial linkages framework
Sun, Tao
- In:
The journal of economic asymmetries
7
(
2010
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10009958634
Saved in:
2
Commercial Liking and Memory: Moderating Effects of Product Categories - Classifying products advertised on the multi-year Super Bowls as "approach," "avoidance," or "utilitarian," this study finds that product category moderates the relationship between commercial liking and memory. Strong positive relationships between liking and memory hold true for approach products only, not avoidance or ...
Youn, Seounmi
;
Sun, Tao
;
Wells, William D.
;
Zhao, Xinshu
- In:
Journal of advertising research
41
(
2001
)
3
,
pp. 7-14
Persistent link: https://www.econbiz.de/10006511962
Saved in:
3
Influence of personality traits on parasocial relationship with sports celebrities: A hierarchical approach
Sun, Tao
;
Wu, Guohua
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10009846561
Saved in:
4
Living With Ambiguity: Pricing Mortality‐Linked Securities With Smooth Ambiguity Preferences
Chen, Hua
;
Sherris, Michael
;
Sun, Tao
;
Zhu, Wenge
- In:
The journal of risk and insurance : the journal of the …
80
(
2013
)
3
,
pp. 705-732
Persistent link: https://www.econbiz.de/10010171193
Saved in:
5
Parental mediation of children's TV viewing in China: an urban-rural comparison
Sun, Tao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 188-198
Persistent link: https://www.econbiz.de/10008316293
Saved in:
6
Trait predictors of online impulsive buying tendency : a hierarchical approach
Sun, Tao
;
Wu, Guohua
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10009884978
Saved in:
7
The role of interdependent self-construal in consumers’ susceptibility to retail salespersons’ influence: A hierarchical approach
Sun, Tao
;
Tai, Zixue
;
Tsai, Ke-Chuan
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 360-366
Persistent link: https://www.econbiz.de/10008285756
Saved in:
8
The role of interdependent self-construal in consumers’ susceptibility to retail salespersons’ influence: A hierarchical approach
Sun, Tao
;
Tai, Zixue
;
Tsai, Ke-Chuan
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 360-367
Persistent link: https://www.econbiz.de/10008881857
Saved in:
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