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A Preliminary Strategic Marketing Framework for New Product Development
Thrassou, Alkis; Vrontis, Demetris; Chebbi, Hela; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10009842010
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Local subsidiaries initiatives : cultural determinants and outcomes
Chebbi, Hela; Yahiaoui, Dorra - In: World review of entrepreneurship, management and … 8 (2012) 4, pp. 389-404
Persistent link: https://www.econbiz.de/10010076082
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Transcending innovativeness towards strategic reflexivity
Vrontis, Demetris; Thrassou, Alkis; Chebbi, Hela; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 420-437
Persistent link: https://www.econbiz.de/10010047793