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Exploring gift gaps : a meta-a...
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Crosno, Jody L.
7
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4
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3
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OLC EcoSci
ECONIS (ZBW)
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Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
Crosno, Jody L.
;
Freling, Traci H.
;
Skinner, Steven J.
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 91-121
Persistent link: https://www.econbiz.de/10008164167
Saved in:
2
Brand personality appeal: conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-407
Persistent link: https://www.econbiz.de/10008994043
Saved in:
3
Psychological ownership: A social marketing advertising message appeal? Not for women
Garretson Folse, Judith Anne
;
Guidry Moulard, Julie
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-317
Persistent link: https://www.econbiz.de/10009976134
Saved in:
4
Establishing human brands: determinants of placement success for first faculty positions in marketing
Close, Angeline G.
;
Moulard, Julie Guidry
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 922-942
Persistent link: https://www.econbiz.de/10009797087
Saved in:
5
Unraveling consumer suspense: The role of hope, fear, and probability fluctuations
Moulard, Julie Guidry
;
Kroff, Michael W.
;
Folse, Judith …
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 340-347
Persistent link: https://www.econbiz.de/10009819644
Saved in:
6
The effect of sales promotion on post-promotion brand preference: A meta-analysis
Delvecchio, Devon
;
Henard, David H.
;
Freling, Traci H.
- In:
Journal of retailing
82
(
2006
)
3
,
pp. 203-214
Persistent link: https://www.econbiz.de/10007279924
Saved in:
7
Fairness Heuristics and the Fundamental Transformation in Interorganizational Relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009797643
Saved in:
8
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10008052709
Saved in:
9
Trust in the development of new channels in the music industry
Crosno, Jody L.
;
Nygaard, Arne
;
Dahlstrom, Robert
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 216-223
Persistent link: https://www.econbiz.de/10007599017
Saved in:
10
Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Dahlstrom, Robert
;
Nygaard, Arne
;
Crosno, Jody L.
- In:
Journal of marketing theory and practice
16
(
2008
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10009884895
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