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Determination of the dominant means-end chains: A constrained clustering approach
Aurifeille, J.-M.; Valette-Florence, P. - In: International journal of research in marketing : IJRM ; … 12 (1995) 3, pp. 267
Persistent link: https://www.econbiz.de/10006212996
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Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Journal of business research : JBR 53 (2001) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10006725505
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A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements
Valette-Florence, Pierre - In: Journal of business research : JBR 42 (1998) 2, pp. 161-166
Persistent link: https://www.econbiz.de/10006733502
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B ORGANIZATIONAL BEHAVIOR - Conceptual and operational aspects of brand loyalty: An empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Operations research, Management science : OR MS ; the … 42 (2002) 4, pp. 399-402
Persistent link: https://www.econbiz.de/10006508770
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Dossier : Les marques : enjeux et stratégies - La personnalité de la marque : bilan et perspectives
Ferrandi, Jean-Marc; Merunka, Dwight; Valette-Florence, … - In: Revue française de gestion : hommes et techniques (2003) 145, pp. 145-162
Persistent link: https://www.econbiz.de/10007963960
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Les villes ont-elles une personnalité ?
Bartikowski, Boris; Merunka, Dwight; OUATTARA, ABDOULAYE; … - In: Revue française de gestion : hommes et techniques 197 (2009) 7, pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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Brand passion: Antecedents and consequences
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 66 (2013) 7, pp. 904-909
Persistent link: https://www.econbiz.de/10010108524
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Rev`ue Française de Gestion - DOSSIER: LE TEMPS EN GESTION - LE TEMPS DES CONSOMMATEURS: LE CAS DU TÉLÉPHONE PORTABLE
Valette-Florence, Pierre; Ferrandi, Jean-Marc; Usunier, … - In: Revue française de gestion : hommes et techniques (2001) 132, pp. 112-118
Persistent link: https://www.econbiz.de/10007919488
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When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10008092945
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Means-End Chain Analyses of Fish Consumption in Denmark and France: A Multidimensional Perspective
Valette-Florence, Pierre; Sirieix, Lucie; Grunert, Klaus; … - In: Journal of euro-marketing 8 (1999) 1-2, pp. 15-28
Persistent link: https://www.econbiz.de/10007182423