Determination of the dominant means-end chains: A constrained clustering approach
| Year of publication: |
1995
|
|---|---|
| Authors: | Aurifeille, J.-M. ; Valette-Florence, P. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 3, p. 267
|