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Melewar, T.C.
43
Gupta, Suraksha
8
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4
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Balabanis, George
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European journal of marketing : EJM
6
Management decision : MD
5
Marketing intelligence & planning
5
Journal of general management
4
International marketing review
3
Journal of world business : JWB
3
Journal of global marketing
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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The European business journal
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of retail & distribution management
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International journal of technology marketing : IJTMkt
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Corporate identity: Concept, components and contribution
Melewar, T.C.
;
Karaosmanoglu, Elif
;
Paterson, Douglas
- In:
Journal of general management
31
(
2005
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10006606022
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2
Is the French Model of Capitalism Becoming Like the Anglo-Saxon Model?
Melewar, T.C.
;
Mott, Andrea
- In:
Journal of general management
28
(
2003
)
4
,
pp. 47-63
Persistent link: https://www.econbiz.de/10006612853
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3
The Impact of Information Technology on Global Marketing Strategies
Melewar, T.C.
;
Stead, Caroline
- In:
Journal of general management
27
(
2002
)
4
,
pp. 29-40
Persistent link: https://www.econbiz.de/10006616368
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4
The Role of Corporate Identity in Merger and Acquisition Activity
Melewar, T.C.
;
Harrold, John
- In:
Journal of general management
26
(
2000
)
2
,
pp. 17-31
Persistent link: https://www.econbiz.de/10006621986
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5
International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.
;
Vemmervik, Claes
- In:
Management decision : MD
42
(
2004
)
7-8
,
pp. 863-881
Persistent link: https://www.econbiz.de/10006549522
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6
International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.
;
Vemmervik, Claes
- In:
Management decision : MD
42
(
2004
)
7
,
pp. 863-881
Persistent link: https://www.econbiz.de/10006550032
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7
The human values' lenses of country of origin images
Balabanis, George
;
Mueller, Rene
;
Melewar, T.C.
- In:
International marketing review
19
(
2002
)
6
,
pp. 582-610
Persistent link: https://www.econbiz.de/10006261146
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8
Global corporate visual identity systems: Standardization, control and benefits
Melewar, T.C.
;
Saunders, John
- In:
International marketing review
15
(
1998
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10006303859
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9
Linking practices reflective of "Asian values" and relationship marketing in the grocery distribution channels in Malaysia
Roslin, Rosmimah Mohd
;
Melewar, T.C.
- In:
International journal of retail & distribution management
32
(
2004
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10006431001
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10
ARTICLES - The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
Balabanis, George
;
Diamantopoulos, Adamantios
;
Mueller, …
- In:
Journal of international business studies : JIBS ; a …
32
(
2001
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10005893552
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