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Lloyd, Jenny
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International journal of nonprofit and voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing communications
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OLC EcoSci
ECONIS (ZBW)
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Keeping both the baby and the bathwater : scoping a new model of political marketing communication
Lloyd, Jenny
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10009051954
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Positively negative : the impact of negativity upon the political consumer
Lloyd, Jenny
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10009882290
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Book Review
Lloyd, Jenny
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10008308161
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