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Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10009932569
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Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj - In: MSI reports : working paper series (2006) 2, pp. 27-44
Persistent link: https://www.econbiz.de/10009893463
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Succeeding in the Big Middle through technology
Sethuraman, Raj; Parasuraman, A. - In: Journal of retailing 81 (2005) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10006607078
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Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis
Sethuraman, Raj; Tellis, Gerard - In: Journal of retailing 78 (2002) 4, pp. 253-264
Persistent link: https://www.econbiz.de/10006614854
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A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of business research : JBR 58 (2005) 5, pp. 602-610
Persistent link: https://www.econbiz.de/10006713925
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RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Sethuraman, Raj; Srinivasan, V. - In: Journal of marketing research : JMR 39 (2002) 3, pp. 379-386
Persistent link: https://www.econbiz.de/10006653467
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Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations - Asymmetric price effect is strong with cross-price elasticities but tends to disappear with absolute cross-price effects
Sethuraman, Raj; Srinivasan, V.; Kim, Doyle - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10006914061
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MARKETING IN THE 21ST CENTURY - Revisiting Marketing's Lawlike Generalizations - "Revisiting Marketing's Lawlike Generalizations": A Comment
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 101-104
Persistent link: https://www.econbiz.de/10006152997
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Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 260-273
Persistent link: https://www.econbiz.de/10006153098
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The Introduction and Performance of Store Brands
Raju, Jagmohan S.; Sethuraman, Raj; Dhar, Sanjay K. - In: Management science : journal of the Institute for … 41 (1995) 6, pp. 979
Persistent link: https://www.econbiz.de/10006102843