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Evaluating the influences of religiosity and product involvement level on the consumers
Yousaf, Salman
;
Malik, Muhammad Shaukat
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
2
,
pp. 163-186
Persistent link: https://www.econbiz.de/10010160637
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Profiling Consumer Behavior in the Context of Involvement Level and Demographic Factors: Evidence of Within-Country Differences From a Developing Economy
Yousaf, Salman
;
Huaibin, Li
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010115087
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