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The New Customer Relationship Management Tool -- Product Elimination?
Harness, David R.; Harness, Tina - In: The service industries journal 24 (2004) 2, pp. 67-80
Persistent link: https://www.econbiz.de/10006246672
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Do Managers Really Know What Service Their Customers Require?
Marr, Norman E. - In: International journal of physical distribution & … 24 (1994) 4, pp. 24-31
Persistent link: https://www.econbiz.de/10006002248
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EVALUATION OF NEW PRODUCTS BY NEW ZEALAND SUPERMARKET RETAIL GROCERY BUYERS
Thomas, W.A.; Marr, Norman E. - In: International journal of retail & distribution management 21 (1993) 8, pp. 19-28
Persistent link: https://www.econbiz.de/10006496024
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The Future of Self-Service Technologies in Retail Banking
Prendergast, Gerard P.; Marr, Norman E. - In: The service industries journal 14 (1994) 1, pp. 94-114
Persistent link: https://www.econbiz.de/10006347802
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Are abstainers different from voluntary contributors of personal information? Implications for direct marketing practice
Robertshaw, Gary S.; Marr, Norman E. - In: Journal of direct, data and digital marketing practice … 7 (2005-06) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10008116069
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Generic Products: Who Buys Them and How Are They Perceived?
Prendergast, Gerard P.; Marr, Norman E. - In: Journal of international consumer marketing 9 (1997) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10007130158
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Marketing and Professional Services: The Case of Consultancy Engineering
Marr, Norman E.; Sherrard, Michael J.; Prendergast, … - In: The service industries journal 16 (1996) 4, pp. 544-562
Persistent link: https://www.econbiz.de/10007323062