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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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The development of a scale to measure perceived corporate credibility
Newell, Stephen J.; Goldsmith, Ronald E. - In: Journal of business research : JBR 52 (2001) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10006725755
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A Short, Reliable Measure of Subjective Knowledge
Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of business research : JBR 46 (1999) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10006730653
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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The King and Summers Opinion Leadership Scale: Revision and Refinement
Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of business research : JBR 31 (1994) 1, pp. 55-64
Persistent link: https://www.econbiz.de/10006744767
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A ORGANIZATIONAL DYNAMICS - The development of a scale to measure perceived corporate credibility - Ac:100
Newell, Stephen J.; Goldsmith, Ronald E. - In: Operations research, Management science : OR MS ; the … 42 (2002) 2, pp. 121-122
Persistent link: https://www.econbiz.de/10006509810
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Heavy Users of Travel Agents: A Segmentation Analysis of Vacation Travelers
Goldsmith, Ronald E.; Litvin, Stephen W. - In: Journal of travel research : a quarterly publication of … 38 (1999) 2, pp. 127-133
Persistent link: https://www.econbiz.de/10006911274
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An Empirical Study of Heavy Users of Travel Agencies
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Bonn, Mark - In: Journal of travel research : a quarterly publication of … 33 (1994) 1, pp. 38-43
Persistent link: https://www.econbiz.de/10006946265
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The Focus Group Research Handbook
Edmunds, Holly; Goldsmith, Ronald E. - In: The service industries journal 20 (2000) 3, pp. 214
Persistent link: https://www.econbiz.de/10006280601
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Identifying Innovators in Consumer Service Markets
Reinecke Flynn, Leisa; Goldsmith, Ronald E. - In: The service industries journal 13 (1993) 3, pp. 97-109
Persistent link: https://www.econbiz.de/10006358155