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Baltas, George
15
Argouslidis, Paraskevas C.
3
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2
Saridakis, Charalampos
2
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2
Doyle, Peter
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European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
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Journal of the Market Research Society : JMRS
2
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International journal of market research : JMRS ; the journal of the Market Research Society
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OLC EcoSci
ECONIS (ZBW)
16
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10
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6
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1
A hybrid conjoint model for the identification of the UK supermarket choice determinants: an exploratory study
Saridakis, Charalabos
- In:
The international review of retail, distribution and …
19
(
2009
)
2
,
pp. 103-134
Persistent link: https://www.econbiz.de/10008284206
Saved in:
2
Determinants of internet advertising effectiveness: An empirical study
Baltas, George
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
4
,
pp. 505-514
Persistent link: https://www.econbiz.de/10006694015
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3
An integrated model of category demand and brand choice
Baltas, George
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10006700257
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4
A flexible model for consumer choice in packaged goods markets
Doyle, Peter
;
Baltas, George
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10006700851
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5
A model for multiple brand choice
Baltas, George
- In:
European journal of operational research : EJOR
154
(
2004
)
1
,
pp. 144-149
Persistent link: https://www.econbiz.de/10006648544
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6
OBSERVATIONS - Effects of Nutrition Information on Consumer Choice - The author provides a discrete choice analysis of consumer response to on-pack nutrition information, recognizing heterogeneous evaluation of nutrition characteristics. Individual brand choice decisions are shown to depend on nutrition information in a way that varies across consumers and nutrition attributes.
Baltas, George
- In:
Journal of advertising research
41
(
2001
)
2
,
pp. 57-63
Persistent link: https://www.econbiz.de/10006512481
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7
Hedonic Price Methods and the Structure of High-Technology Industrial Markets - An Empirical Analysis
Baltas, George
;
Freeman, Jonathan
- In:
Industrial marketing management : the international …
30
(
2001
)
7
,
pp. 599
Persistent link: https://www.econbiz.de/10006273595
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8
Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector
Baltas, George
;
Papastathopoulou, Paulina
- In:
International journal of retail & distribution management
31
(
2003
)
10
,
pp. 498-507
Persistent link: https://www.econbiz.de/10006433048
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9
A combined segmentation and demand model for store brands
Baltas, George
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1499
Persistent link: https://www.econbiz.de/10006083311
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10
Nutrition labelling: Issues and policies
Baltas, George
- In:
European journal of marketing : EJM
35
(
2001
)
5-6
,
pp. 708-721
Persistent link: https://www.econbiz.de/10006090835
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