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Brand extension feedback: The role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-313
Persistent link: https://www.econbiz.de/10008172973
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Brand extension feedback: The role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10008895052
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Corporate brand image of financial institutions: a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-246
Persistent link: https://www.econbiz.de/10010026087
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The effect of consumer's psychographic variables upon deal-proneness
Martinez, Eva; Montaner, Teresa - In: Journal of retailing and consumer services 13 (2006) 3, pp. 157-168
Persistent link: https://www.econbiz.de/10005918370
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Characterisation of Spanish store brand consumers
Martínez, Eva; Montaner, Teresa - In: International journal of retail & distribution management 36 (2008) 6, pp. 477-493
Persistent link: https://www.econbiz.de/10008057896
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Corporate brand image in retail banking: development and validation of a scale
Bravo, Rafael; Montaner, Teresa; Pina, Jose - In: The service industries journal 30 (2010) 8, pp. 1199-1219
Persistent link: https://www.econbiz.de/10008421138
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Factors influencing consumer evaluations of gift promotions
Buil, Isabel; Chernatony, Leslie de; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3, pp. 574-595
Persistent link: https://www.econbiz.de/10010099468
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Family influence on young adult's brand evaluation. An empirical analysis focused on parent-children influence in three consumer packaged goods
Bravo, Rafael; Fraj, Elena; Montaner, Teresa - In: The international review of retail, distribution and … 18 (2008) 3, pp. 255-268
Persistent link: https://www.econbiz.de/10008071210
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Characterisation of Spanish store brand consumers
Martínez, Eva; Montaner, Teresa - In: International journal of retail & distribution management 36 (2008) 6-7, pp. 477-493
Persistent link: https://www.econbiz.de/10008077275
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La influencia de las acciones de marketing con causa en la actitud hacia la marca
Buil, Isabel; Martínez, Eva; Montaner, Teresa - In: Cuadernos de economía y dirección de la empresa : CEDE 15 (2012) 2, pp. 84-93
Persistent link: https://www.econbiz.de/10010016737