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Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher; Alpert, Frank - In: The journal of product & brand management 19 (2010) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10008426048
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Mike Parker and Martha Gruelle, Democracy is Power: Rebuilding Unions from the Bottom Up
Roberts, Christopher - In: Labour : journal of Canadian labour studies 44 (1999), pp. 281-282
Persistent link: https://www.econbiz.de/10006048061
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PROMOTING INTERNATIONAL TRADE IN SERVICES - Seattle 99 was a setback. But the drive continues.
Roberts, Christopher - In: The European business journal 12 (2000) 4, pp. 199-206
Persistent link: https://www.econbiz.de/10007115610
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Training to fail
Roberts, Christopher; McDonald, Gael - In: The journal of management development 14 (1995) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10007303426
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Viewpoint - Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA
Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto - In: International marketing review 18 (2001) 2, pp. 160-187
Persistent link: https://www.econbiz.de/10006273050
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Digital dawn: a revolution in movie distribution?
Silver, Jon; Alpert, Frank - In: Business horizons 46 (2003) 5, pp. 57-66
Persistent link: https://www.econbiz.de/10006168758
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Retail Buyer Decision-making in Japan: What US Sellers Need to Know
Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto - In: International business review : the official journal of … 6 (1997) 2, pp. 91-112
Persistent link: https://www.econbiz.de/10005984480
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Pioneer brand advantage with UK consumers
Rettie, Ruth; Hilliar, Simon; Alpert, Frank - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10009853806
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How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7-8, pp. 590-612
Persistent link: https://www.econbiz.de/10007901905