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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Understanding and measuring romantic brand love
Sarkar, Abhigyan
;
Murthy, B. Kinnera
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 324-347
Persistent link: https://www.econbiz.de/10010082434
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2
Antecedents and consequences of brand love
Roy, Sanjit Kumar
;
Eshghi, Abdolreza
;
Sarkar, Abhigyan
- In:
The journal of brand management : an international journal
20
(
2013
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10010088328
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3
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10010117553
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4
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10009974555
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5
Importance of "trust factor" in corporate branding
Ghosh, Lopamudra
;
Roy, Subhadip
- In:
The IUP journal of business strategy : IJBS
8
(
2011
)
4
,
pp. 55-62
Persistent link: https://www.econbiz.de/10009889566
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6
What really works for teenagers: human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10009164558
Saved in:
7
Work and fertility linkage in women : a study in Bhubaneswar City
Mohapatra, Subhalaxmi
;
Roy, Subhadip
- In:
Zagreb international review of economics & business
13
(
2010
)
2
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009948604
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