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49
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46
English
3
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Blankson, Charles
37
Kalafatis, Stavros P.
17
Cheng, Julian Ming-Sung
6
Ledden, Lesley
6
Levenburg, Nancy M.
3
Spears, Nancy
3
Darley, William K.
2
Guzmán, Francisco
2
Motwani, Jaideep G.
2
Omar, Ogenyi
2
Paswan, Audhesh K.
2
Prybutok, Victor R
2
Samouel, Phillip
2
Tsogas, Markos H.
2
Appiah-Adu, Kwaku
1
Beyerlein, Michael
1
Boakye, Kwabena G
1
Boakye, Kwabena G.
1
Chen, Somy S.M.
1
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1
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1
Dadzie, Charlene A
1
Dadzie, Kofi Q
1
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1
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1
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1
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1
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1
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1
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1
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1
Holmes, Gary R.
1
Kalafatis, Stavros
1
Khalil, Shadab
1
Kirby, Aubrey
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing management : MM
4
The journal of business & industrial marketing
4
Marketing intelligence & planning
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of business research : JBR
2
Quality management journal : QMJ
2
The journal of retail marketing management research : JRMMR
2
The journal of services marketing
2
The service industries journal
2
Thunderbird international business review
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit and voluntary sector marketing
1
International journal of public sector management : IJPSM
1
International small business journal
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Market Research Society : JMRS
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
1
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OLC EcoSci
ECONIS (ZBW)
86
Other ZBW resources
38
RePEc
5
BASE
2
EconStor
1
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Number 6 - Positioning strategies in business markets
Kalafatis, Stavros P.
;
Tsogas, Markos H.
;
Blankson, Charles
- In:
The journal of business & industrial marketing
15
(
2000
)
6-7
,
pp. 416-437
Persistent link: https://www.econbiz.de/10007046988
Saved in:
2
Impact of Positioning Strategies on Corporate Performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10008051945
Saved in:
3
Positioning strategies of international and multicultural-oriented service brands
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
The journal of services marketing
21
(
2007
)
6
,
pp. 435-450
Persistent link: https://www.econbiz.de/10007797741
Saved in:
4
Congruence between Positioning and Brand Advertising - This study formulates and then operationalizes a comprehensive strategic positioning framework. The latter incorporates the various decisions and congruence in activities associated with the management of positioning and the subsequent generation of managerial-practical guidelines.
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10007730013
Saved in:
5
The Development and Validation of a Scale Measuring Consumer-Customer-Derived Generic Typology of Positioning Strategies
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Journal of marketing management : MM
20
(
2004
)
1-2
,
pp. 5-44
Persistent link: https://www.econbiz.de/10006964837
Saved in:
6
Value and risk in business-to-business e-banking
Faroughian, Frank F.
;
Kalafatis, Stavros P.
;
Ledden, Lesley
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10009830717
Saved in:
7
Consumer perceptions of UK plastic card brands' market positions and positioning strategies
Blankson, Charles
- In:
The journal of retail marketing management research : JRMMR
1
(
2007/08
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009883897
Saved in:
8
An investigation into the effects of questionnaire identification numbers in consumer mail surveys
Kalafatis, Stavros
;
Blankson, Charles
- In:
Journal of the Market Research Society : JMRS
38
(
1996
)
3
,
pp. 277-284
Persistent link: https://www.econbiz.de/10006706834
Saved in:
9
A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies#8212South Korea and Taiwan
Cheng, Julian Ming-Sung
;
Blankson, Charles
;
Wu, Paul C.S.
; …
- In:
Industrial marketing management : the international …
34
(
2005
)
5
,
pp. 504-514
Persistent link: https://www.econbiz.de/10006236518
Saved in:
10
Acculturation and the Influence of Ethnicity on Market Orientation of African and Caribbean Companies in Britain
Omar, Ogenyi
;
Kirby, Aubrey
;
Blankson, Charles
- In:
The service industries journal
23
(
2003
)
4
,
pp. 81-97
Persistent link: https://www.econbiz.de/10006253085
Saved in:
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